Every business needs to attract customers.

However, not every business uses the cheat code you are about to learn: newsletter flywheels!

Why newsletters? They allow you to message your list whenever you want and with whatever content you choose.

This enables you to drive massive revenue in multiple ways:

1. Selling sponsorships.
2. Promoting your product/service.
3. Promoting others’ products/services.

Here is the only guide you need to drive revenue through your newsletter in a smart way. You will also learn how to build a dedicated audience that keeps coming back for (buying) more!

First, you need to grow an audience by leveraging social media. Only then can you generate newsletter subscribers! Here is where your new audience flywheel comes into play.

The Audience Flywheel

This flywheel allows you to attract an audience that will happily subscribe to your newsletter.

First, you need to choose a social media platform to post content on. If you don’t know which platform to pick, choose the one you naturally spend the most time on. You subconsciously know its ins and outs and have a natural sense of what content performs best.

Next, refer to your newsletter in every piece of content you publish on that platform.

This way, no hard selling is required.

With the first three steps of the audience flywheel in place, your subscribership on your chosen social media platform and your newsletter will grow with every piece of content you publish.

However, many beginners make the mistake of not producing predictable content. Your audience remembers you as the one who talks about [insert your expertise]. If you publish content outside of your expertise, your audience will lose trust in your ability to solve their problems.

For example, if you teach people copywriting and then publish a video about what you had for dinner, your content becomes unpredictable, causing your audience to lose trust.

Lesson: Be predictable!

With some subscribers on your email list, you can start sending out your newsletter, diving deeper into your area of expertise to build more trust with your dedicated audience members.

You will need to pick a fixed schedule for sending out your newsletter and stick to it.

The best practice (at least in the education industry) is to send out a newsletter once per week on a fixed day and time. Again, you want to be predictable! Communicate this schedule to your audience, ideally on your newsletter landing page.

Of course, repurposing your newsletter into more content further down the line can make your life easier. However, people should hear about the topics you’re teaching them in your newsletter first.

Now comes the easiest part: listening to comments and replies!

This is an iterative step, meaning it happens over and over again:

• What are your audience’s problems?
• What do they need your help with next?
• What do they want you to make content about?

Always be on the lookout for recurring patterns. Write them down, preferably in software like Notion, and voilà—you have infinite content and newsletter ideas.

Do people come to you to solve the same problem repeatedly? You might be onto something! It’s time to create your first (digital) product/service to solve that problem.

That’s where you start making money from your newsletter and audience, and that’s where the revenue flywheel comes into play!

The Revenue Flywheel

This flywheel allows you to monetize your audience while growing it (even) faster.

If someone subscribes to your newsletter, send an automated welcome email. This is not one of your regular newsletter emails; it is one that only a new subscriber receives within the first few minutes of subscribing.

It might say something like: “Welcome! It’s great to have you on the list. [Insert what to expect from your newsletter.]” At the bottom, include a link to your segmentation quiz: “I want to send you the most useful content. That’s why I would appreciate you taking one minute to complete this little quiz. I have a huge surprise to offer you after you’re done as a thank you!”

Motivate your new subscriber to complete the segmentation quiz. This quiz should give you useful knowledge about your audience. You might ask questions like:

• What is your biggest need at the moment?
• Which of these answers describes you?
• Do you write a weekly newsletter?

Based on their answers, you can use software like RightMessage to make them a personalized offer.

For example, if their biggest need at the moment is to grow their newsletter subscribership, you can redirect them to your newsletter course, but with a twist.

Say you (usually) charge $100 for your newsletter course. Since they took the time to complete the segmentation quiz, you make them an exclusive personalized offer, such as 50% off for the next 60 minutes as a thank you, as promised earlier!

If they are hesitant about taking the course, provide them with plenty of social proof. This means showing many testimonials that prove your credibility and ability to deliver on your promise.

A testimonial is just someone leaving positive feedback on what you are selling. An example could be: “Fabian taught me his exact system on how he went from 1,000 to 10,000 newsletter subscribers in 90 days, and it worked like a charm for me! I can’t recommend his course enough.”

That would be a testimonial; you might add the name, profile picture, and the one-to-five star rating the testimonial gave you.

If they like your product or service, they will because you:

1. Solved their specific problem.
2. Made it very easy.
3. Created a great experience throughout.

If all three are true, people can’t resist giving you a five-star rating!

Whenever someone leaves a new testimonial, you can also add it to your newsletter or product/service landing page.

Ultimately, if they are sold on your vision and the content you’re posting, they might even share their experience on social media, which will drive new subscribers.

In summary, use my two flywheels to:

1. Attract an audience that will happily subscribe to your newsletter.
2. Monetize your audience while growing it even faster.