Follow this one rule for one hundred days and your business will grow; one hundred percent guaranteed.

Don’t believe me? Have a look at “The Rule of 100”:

Here’s how it works:

1. Pick one of the four quadrants.
2. Do 100 units per day for 100 days (of the quadrant you picked).

Here are your options ranked by (in my opinion) descending difficulty: 100 cold reach-outs (4—most difficult), 100 dollars spent on ads (3—difficult), 100 warm reach-outs (2—less difficult), and 100 minutes of creating content (1—least difficult).

Got this easily? Why not:

1. Either do 100 more units per day of the same quadrant, or
2. Do 100 units per day of another quadrant.

Here’s an example: you choose the least difficult option, creating content for 100 minutes per day for 100 days; great choice!

Now, you either spend 200 minutes per day creating content, or you spend 100 minutes per day creating content and additionally:

1. Do 100 warm reach-outs per day.
2. Spend 100 dollars on ads per day.
3. Do 100 cold reach-outs per day.

Before you get too ambitious, a quick reminder: if you already know that you won’t be able to do 100 cold reach-outs per day for 100 days in a row, then it’s probably not the right way to go.

If you feel much more confident spending $100 per day on ads for 100 days in a row, then that’s probably the one you should go forward with.

Think long-term!