How to Use Feedback Loops When Scaling

Every (internet) business needs to make decisions. But how do you know which decision is the “right” one? Short answer: you don’t. Long answer: do things, get feedback, do better things; repeat. Build-Measure-Learn This is the “build-measure-learn feedback loop” popularized by Eric Ries in his book titled “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.” Have a look: Let’s walk through a real-world application: Build (Do...